I'm a Designer turning multi-dimensional B2B challenges into clear, actionable experiences.

I’ve always been drawn to the why behind the work. Before touching pixels or mapping flows, I step back and ask: Are we solving the right problem? That question has saved teams months of effort and prevented high-stakes mistakes in fintech, healthcare, and security, where every decision matters.

With 9+ years designing B2C and B2B products across various industries and AI-powered systems, I’ve learned that clarity is leverage. My MA in Product Design grounded me in human-centered design and systems thinking, but real impact comes from aligning stakeholders, challenging roadmaps, and guiding teams from ambiguity to confident execution.

But let me take a step back and share a bit about my journey into design:

During the final years of my mechanical engineering degree, I took an optional course in Product Design and Development 🎨. That class changed everything. For the first time, I wasn’t just solving technical problems, I was starting with human needs, defining the problem before jumping to solutions, brainstorming, testing ideas. I fell in love with the process!

It was only a three-month course, but it had a lasting impact. After graduation, I pursued a Master’s in Industrial and Product Design, to focus more on creativity and real-world problem solving. I moved from precise AutoCAD drawings 🛠️ to designing physical objects in Rhino, learning to think in form, interaction, and experience, while taking courses on foundational design principles like composition, color theory, and Gestalt. During my Master’s, I dove deeper into human-centered design and user research 🧠, understanding not just how things work, but why they matter to people.

Eventually, I brought all of that back into the digital world 💻, designing with tools like Figma and Adobe XD, applying systems thinking, service design, and empathy to digital products. In many ways, I returned to 2D ✏️ but this time, the lines shape experiences! I immersed myself in self-learning, devouring books like Don Norman’s, and staying up-to-date with design thinking 📚.

After that pivotal shift, I began my career by joining a design agency, working on B2C products across education and travel, and then started to take freelance projects with diverse clients, from the University of Arizona on e-learning platforms, to home renovation projects, and online gallery redesigns aimed at increasing user engagement and attracting new users. Later realized I was drawn to more complex challenges, where my analytical and systems thinking could truly thrive. As I moved to larger tech companies like Tecnotree, I designed customer lifecycle management systems, observing hundreds of agents and reimagining how customer interactions could flow seamlessly. Most recently, for the past five years at FICO, I’ve led major end-to-end projects, driving design in our orchestration platform and fraud detection systems⚡.

Now, as a Lead Designer, I focus on shaping not just experiences, but the teams, systems, and processes that create them 👥. I mentor other designers, define design strategy, and ensure our work scales thoughtfully across complex products; all while staying grounded in human-centered principles and leveraging AI as a collaborater. My goal is to guide decisions, amplify impact, and create experiences that truly matter where design can actually have an impact💡.

"Self, People, Strategy, Process - design's compass."

As a design leader, I ground my approach in four pillars: Self, People, Strategy, and Process, a framework I deepened through a year-long leadership course. I lead from Strategy, aligning design with business goals, customer needs, and long-term impact. I bring clarity through vision and roadmap influence, while building inclusive, growth-minded teams (People), leading with integrity and self-awareness (Self), and shaping scalable ways of working (Process).

“Without strategy, design is just decoration.”

I lead with a strategic lens, aligning design with business objectives, customer insights, and technical feasibility. I focus on identifying the right problems to solve, determining the UX artifacts and research needed throughout the process, and crafting a clear design vision with measurable goals that guide the team from exploration to execution. Collaborating closely with cross functional teams, I ensure we’re not just building things right, but building the right things.

Here are the four domains I practiced during the year-long leadership program at FICO.

I began exploring design during my Mechanical Engineering studies, completing a Product Design & Development course that gave me hands-on experience in research and user-focused product development. This early exposure sparked my passion for creating thoughtful, human-centered solutions, which I deepened through a Master’s in Industrial and Product Design, blending strategic thinking, systems design, and hands-on craft.

MA in Industrial and Product Design 2015-2017

BSc in Mechanical Engineering 2010 - 2014

These visualizations illustrate how different UX artifacts can be applied across stages of the design process, depending on the project’s scope, resources, and specific needs.