
Design leadership begins long before the first wireframe.
My philosophy is simple: I don't guess the problem, I uncover it!
By architecting a robust discovery phase, rooted in deep user research, stakeholder collaboration, and data analysis, I ensure we are solving the right challenge. Then champion a holistic, user-validated process to design solutions that are not only beautiful and usable but also strategically effective and technically feasible.
Hey, I'm Mary! a Design Leader who believes:
Recent Projects
360° Case Management
Fraud Management System
Led the design of a first-of-its-kind Case Management system that reimagined how analysts investigate and resolve fraud cases. By introducing intuitive workflows, and role-based experiences, I transformed a complex, regulation-heavy process into a streamlined, intelligent product.
Design Team: 1 Lead Designer & Researcher, 2 UI Designers
Drove the UX strategy and UI redesign for 2 generations of the fraud management and detection system that helps fraud analysts efficiently detect, track, and resolve fraud cases.
Design Team: 1 Lead Designer & Researcher, 1 UI Designer
Advanced Decision-making Platform
CLM System Redesign
Led the design of an orchestration platform that brought harmony to a fragmented ecosystem by enabling diverse services and components to connect seamlessly into scalable, cohesive solutions that accelerate innovation.
Design Team: 1 Lead designer, 2 UI Designers
Achieved a 35% drop in call response time by reimagining the Customer Lifecycle Management system by combining research, field insights, and iterative design to streamline workflows and improve user interactions.
Design Team: 1 Design manager, 1 UX Designer & Researcher, 3 UI Designers
AI Beyond Chatbot
Led discovery and design for integrating AI features into the platform, exploring features such as pre-prompt insights, predefined prompts, and on-demand prompts (AI assistant chatbot) tailored for advanced users.
Design Team: 1 Lead Designer & Researcher
Testimonials




I was working with Mary for several months on a project at Tecnotree Co. She is an enthusiastic, brilliant , highly organized and collaborative team player as well as a well-rounded UX designer with a deep understanding of the design process. At the time we worked together, Mary was thrown in a deep end, not knowing a lot about a specific area of the product, but asked intelligent questions and picked it up very quickly. She was a key member on our team who was always dedicated to solving UX problems and delivering projects to a high standard. I would highly recommend her to any growing team.

Sanaz Mehrad
Project Manager
Career and Academic Journey
💼 Work Experience
User Experience & Product Designer
2017 - Present
I began my digital design career as a UI/UX intern during my university studies, where I first applied human-centered principles to digital products. Since then, I have worked across fintech, banking, healthcare, and education, designing both mobile and web applications that solve real user problems.
Before transitioning to product design, I worked shortly as a mechanical engineer where I used AutoCAD to create precise 2D maps and technical drawings for mechanical parts and assemblies. This experience strengthened my attention to detail, and ability to translate complex requirements into clear, production-ready designs.
🎓 Education
Master in Industrial and Product Design Art University of Tehran
2015 - 2017
Besides learning about the process of designing physical products through design thinking, I also completed courses in Service Design and Human-Centered Design (HCD), where I built a strong foundation and learned about various design thinking models through hands-on, real-world projects.
Bachelor in Mechanical Engineering University of Tehran
2010 -2014
I completed a Product Design & Development course during Mechanical Engineering studies, where I was first introduced to design, gaining hands-on experience in research and user-focused product development.
Skills
🎯 Design Leadership
I lead projects end-to-end while mentoring and guiding other designers to deliver high-quality, user-centered solutions. At FICO, I drove a major product initiative where I set the design strategy, defined milestones, and managed the work of two designers, providing critiques, aligning priorities, and ensuring cross-functional collaboration with PMs and engineers. I balance leadership and craft by contributing hands-on to key flows, ensuring a cohesive vision while empowering my team to grow and take ownership.
💡 Product Design & Strategy
I translate complex business problems into elegant, intuitive product experiences. From discovery to delivery, I partner with PMs, engineers, and stakeholders to shape roadmaps, define product strategy, and drive execution. I lead user-centered design for end-to-end journeys, conducting research, prototyping, and validating solutions that meet user needs and business goals. Whether refining critical flows or envisioning entirely new products, I bring a clear point of view, a sharp eye for detail, and a deep understanding of user behavior.
🔎 UX Research & Insights
I dig beneath the surface to uncover the “why” behind user behavior. I plan and conduct research: field studies, interviews, usability testing, and analytics reviews to reveal patterns and actionable insights. My ability to synthesize findings into clear narratives informs strategy, prioritization, and product vision. I’m passionate about ensuring every design decision is backed by evidence and empathy.
⚡ Technical Design & Execution
I turn design vision into interactive, living experiences. Using Figma, advanced prototyping techniques, and design systems, I craft responsive, cohesive interfaces that feel intuitive and polished across platforms. I focus on bridging design intent with real-world execution, ensuring every interaction is purposeful, scalable, and delightful for users.









